When Decathlon decided to set up shop in Trois-Rivières, the goal was clear: to provide customers with a store that reflects the brand’s values of accessibility, dynamism and innovation, while ensuring a smooth and well-supported implementation. With this goal in mind, the collaboration with Groupe Robin was born.
A Shared Vision from the Start!
From the very first communications, it all clicked! The people-focused, proactive and warm approach of the Robin team quickly set the tone for what would turn into much more than a contractual relationship; it proved to be a true partnership.
For Groupe Robin, each project must be carefully thought out to meet 100% of the client’s needs. Support and professionalism guide each stage of the process. From design to construction, every effort is made to optimize costs and deliver impeccable results.
A Tailor-Made Project Designed in Collaboration
The building was custom-designed to meet the needs of Decathlon, blending seamlessly with the District 55 neighbourhood and reflecting Groupe Robin’s distinctive signature. Its grandeur, modern lines, carefully chosen colour palette, and architectural design create a strong visual impact faithful to the brand’s image. For Émile Lussier, the result is impressive both functionally and with regard to the company’s reputation and influence.
Émile Lussier also highlights the attention given to the lighting of the sales area. The judicious choice of ceiling heights, the number of windows and the lighting fixtures convey an atmosphere that is both bright and warm, far from the warehouse look often associated with this type of building. A store manager, he confirms that “the final result exceeds our expectations by a lot.”
“The final result exceeds our expectations by a lot”
Professionalism That Inspires Confidence
Throughout the project, the Decathlon staff enjoyed constant support, attentive listening, and a commitment to providing service beyond the norm. Every question was handled quickly and efficiently. No delays, no complications: only solutions!
A telling example: During a power outage, Groupe Robin’s maintenance manager was already on site to inform team members of the situation, without any of them having to intervene.
This professionalism was also evident in their interactions.
“Groupe Robin’s approach stands out clearly. You feel like you are part of the family. The team is motivated and attentive, and above all, you never become just a number”
More than a Building: Comprehensive Support
The Groupe Robin team didn’t just erect a building. It was actively involved in the success of the store’s opening: helping with recruitment by posting free job ads, organizing team-building activities with the Trois-Rivières Lions, connecting with other retailers in the area, or providing logistical support. Everything was done to ensure a successful arrival in the community.
This personalized support, sensitive to the concrete realities of retail, has made a lasting impression on the Decathlon team.
“You were there for us every step of the way. And above all, we felt that it wasn’t out of obligation, but out of a genuine desire to see us succeed”
A Lasting Partnership
For Émile Lussier, what stands out from this experience is the feeling of having found an ally. Groupe Robin’s professionalism underpins both the quality of its deliverables and its people-centred support. But what really makes the difference is the certainty of being able to count on a long-term partnership. Groupe Robin is firmly established, and its concern for meeting the needs of tenants, year after year, is at the heart of its philosophy. This rare and valuable long-term vision provides peace of mind to businesses, their employees and their customers.
Émilie Lussier has no qualms about recommending Groupe Robin to any company searching for commercial space:
“You have everything we look for in a real estate partner: a clear vision, a people-focused approach, and easy and pleasant contact”
In a context of business expansion, finding a location is important, but finding a trusted partner is essential. And that is exactly what Groupe Robin was able to offer Decathlon in District 55: a space that lives up to its ambitions, delivered in a spirit of lasting and caring collaboration.
